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• Pricing products and services

• Consumer choice between products and tariffs

• Impact of pricing, marketing activities, and acquisition and retention on profit and customer lifetime value

Anja Lambrecht graduated in business administration at J. W. Goethe-University, Frankfurt, Germany and University Paris-Dauphine, Paris, France in 2000. She then worked for two years as a consultant for McKinsey & Company focusing on engagements in marketing and sales for clients in the software, telecommunications, media and insurance industry.

• Lambrecht, Anja / Seim, Katja / Skiera, Bernd (2005), "Does Uncertainty Matter? Consumer Behavior under Three-Part Tariffs".

• Lambrecht, Anja / Skiera, Bernd (2006), "Paying Too Much and Being Happy About It: Existence, Causes and Consequences of Tariff-Choice Biases", Journal of Marketing Research, May 2006, forthcoming.

• Lambrecht, Anja / Skiera, Bernd (2006), "Ursachen eines Flatrate-Bias: Systematisierung und Messung der Einflussfaktoren" ("Causes of a flat-rate bias: Classification and Measurement of Drivers "), forthcoming: Zeitschrift für betriebswirtschaftliche Forschung.

• Lambrecht, Anja (2005), "Tarifwahl bei Internetzugang: Existenz, Ursachen und Konsequenzen von Tarifwahl-Biases", ("Tariff Choice for Internet Access: Existence, Causes and Consequences of Tariff-Choice Biases"), Wiesbaden, Germany: Deutscher Universitäts-Verlag, Beiträge zur betriebswirtschaftlichen Forschung, Bd. 111.

• Skiera, Bernd / Lambrecht, Anja (2000), "Erlösmodelle im Internet" ("Revenue Models in the Internet"), in: Albers, Sönke / Herrmann, A. (editors), "Handbuch Produktmanagement" ("Handbook Product Management"), Wiesbaden, Germany: Gabler Verlag, p. 813-831 .